marketing

FindLaw Regional Manager Dustin Ruge explains the importance of your website for marketing and referral purposes, and gives an overview of trends such as search engine optimization and mobile optimization in this short video. Lawyer Website Marketing from Colorado Bar Association on Vimeo. Solo Jennifer McGinn attended this CLE program, and offers her take, including tips for […]

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Lawyer Website Marketing was the topic at the monthly Small Firms, Big Success luncheon on April 8. The class, geared specifically toward lawyers, was taught by FindLaw Regional Manager Dustin W. Ruge. Although FindLaw hosts websites for lawyers, it wasn’t just one big sales pitch.  Ruge did say it is possible to start your website […]

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In the Stacks offers a peek at the resources available to Colorado Bar Association members via its Lending Library. Are you considering going solo or maybe just looking for ways to better your solo practice? Flying Solo, a compilation of information from solo practitioners, local bar practice management advisers, and other legal professionals, provides tools to […]

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In the Stacks offers a peek at the resources available to Colorado Bar Association members via its Lending Library. Are you looking for ways to market your firm but feeling a little uncomfortable about the methods? Selling in Your Comfort Zone by Robert and Lawrence Kohn will help you overcome your discomfort with selling by helping […]

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In the Stacks offers a peek at the resources available to Colorado Bar Association members via its Lending Library. Struggling to get clients and looking for new ways to offer legal services? Stephanie Kimbro can help you deliver legal services online with her book Virtual Law Practice. She will teach you how to successfully set up […]

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In the Stacks will offer a peek at the resources available to Colorado Bar Association members via its Lending Library. The Lawyer’s Guide to Creating a Business Plan Linda Pinson has produced an intuitive software application that does much of the work for lawyers and business managers trying to create successful business plans. The Lawyer’s […]

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If you haven’t cruised around the Colorado Secretary of State’s website lately, then I suggest you do. It’ll be worth your time. I do quite a bit of business law in my practice. Part of my new client enrollment checklist is to subscribe to notifications from the Colorado Secretary of State related to the client’s […]

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It took some urging, but a fellow solo finally convinced me to borrow a copy of Ann Guinn’s “Minding Your Own Business: The Solo and Small Firm Lawyer’s Guide to a Profitable Practice” from the CBA Lending Library.  I have already read several expensive, boring, and ultimately useless books on the subject and wasn’t that […]

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This is the final installment of our hero’s journey, and I’m combining the three Rs of the journey: Reward, Road Back, and Return with Elixir. This sounds pretty amazing doesn’t it?  I think we should cue The Lord of the Rings’ “Return of the King” for this occasion. The end – or is it just […]

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Whoa, we’re still in the cave, and now it’s ogre time! Or not. But this is no cake walk; in fact, the definition of ordeal is “a difficult or painful experience, especially one that severely tests character or endurance.” Sounds pretty mythic in proportion, no? Let’s get started – this is about taking “networking” to […]

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