February’s Best of the Blogs

by Alexa Drago on February 26, 2016

We know you are busy! So we read through numerous blog posts and find the best ones to share with you each month.

Please let us know if you feel we are missing a particularly good one.

Quick Tips
Product Reviews
Technology
Why You Should Care About Legal Tech?

Zach Abramowitz, Above the Law
Why should you care about legal technology? Shouldn’t you care more about doing whatever it takes to advance in your firm, make partner or move in-house? You’re not a software developer, you’re a lawyer. Why should you give a s#!% about legal tech? It’s a fair question.. Read more.

Legal Cloud Computing Association Releases Security Standards

Sam Glover, Lawerist.com
How do you know whether your cloud software is sufficiently secure to meet your obligation to protect your clients’ information? Right now, there is no easy answer. You just have to educate yourself and then make up your own mind. Read more.

Five Cybersecurity Tech Tips: Worries to Give You the Willies

Sharon Nelson and John Simek, CBA CLE Legal Connection
There are lots of cybersecurity worries to give you the willies in the wee hours of the morning, but we were asked to pick five. So here are some of the most common threats for lawyers to keep in mind. Read more.

Nothing to Fear in Using Digital Exhibits

Shawn Kennedy, Above the Law
It’s 2016. Ain’t nobody got time to drag boxes of paper exhibits into depositions, arbitration hearings or witness prep sessions. Attorneys who switch to using electronic exhibits during those events not only save themselves the hassle and back strain that come with paper, but they find that the whole process is streamlined as they are able to move from prep sessions to depos to hearings to trial with all their exhibits organized in a single database. Read more.

Marketing
Law Firm Marketing: Six Hot Search Tips for 2016

Mike Ramsey, Attorney at Work
Driving traffic to your website through organic search is on every law firm’s marketing agenda—or it should be. If you’ve targeted wisely, then a significant percentage of your organic search traffic is primed to take the next step and contact your firm. Read more.

Content Marketing: What It Is and How To Do It Right

Cari Twitchell, Lawyerist.com
You can no longer rely solely on paid ads and word-of-mouth referrals to attract potential clients. Instead, you need to create and share content that draws in and engages potential clients with content marketing. Read more.

What’s Up With Your Elevator Speech

Paul Miller, Solo in Colo
Since getting out there and meeting the masses is important to generating new business, having an effective elevator speech (or pitch) is a marketing tool that every lawyer needs. It communicates to prospective clients, who you are, what you firm does, and how your clients benefit from your services. Read more.

Social Media Marketing Trends for 2016

Gyi Tsakalakis, Attorney at Work
In 2016, reputation and relationships remain fundamental to client development. If anything’s changing, it’s the tools at our disposal to create, nurture and solidify our relationships. Read more.

Miscellaneous
The Case for Taking Clients Out for Meals

Joanna Penn, Bloomberg BNA
Building client relationships is a fundamental element of business that takes common sense, but is not common practice. Read more.

The Soup Can’t Be Hotter Than the Pot: Meeting Your Clients’ Stage of Change

Appalenia Udell, Solo in Colo
In psychology, it is called the Transtheoretical Model, and it is used by behavioral specialists to manage the processes of a person moving through what are referred to as “The 5 Stages of Change.” As attorneys, we sometimes forget how large a legal issue looms in the minds of our clients and the related stress can produce some interesting behaviors. Read more.

Should Lawyers Use Peer-to-Peer Payment Apps?

Casey Sullivan, Technologist
There are apps for monitoring your billing, apps for tracking your time, apps for invoicing clients. There are even apps that allow you to send and receive cash with the click of a button, meaning you can pay and get paid without ever having to see a bank teller again. Read more.

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