Marketing

Learn more about how to build your network with LinkedIn in this Tech Tuesdays video. Creating and sharing your own content online is important to your audience, as well as in establishing yourself as a thought leader, and becoming a trusted authority in your niche. Learn tactics and activities to yield the best results. Presented […]

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By Guest Blogger, Janet Ellen Raasch Most lawyers believe that they know what their clients want.  Shockingly often, these lawyers are mistaken.  As a result, they make poor business and business development decisions. Should we open a new office in a new region?  Should we add a new practice area?  Should we expand (or eliminate) […]

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Guest Post by Natalie Henley,  presenter of the Feb. 26 Tech Tuesdays program on Search Engine Optimization It’s getting harder and harder to stay on track of SEO best practices. A decade ago, the SEO formula was simple. Website owners needed only to find a good keyword that they wanted to rank for in Google […]

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A lot changed last year in how to get great rankings in Google & drive results online. Get the latest tips, tricks & tools to help you get top rankings in Search Engines & drive targeted traffic and leads to your website. Tech Tuesdays-Search Engine Optimization from Colorado Bar Association on Vimeo.

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By Matt Tanda On February 10 I attended the CBA/CLE program titled “Online Marketing for Solo Practitioners and Small Law Firms,” (see previous post). The lecture was what the title promised and, while I didn’t feel that the entire program was completely relevant to me, I definitely walked away with something to chew on.  Much […]

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February 19, 2014 by Susan Hoyt for CBA CLE Legal Connection When you hear the words “online marketing,” what is your reaction? According to Martha Cusick Eddy, director of Catapult Growth Partners, some reactions she elicits with those words include “hype” and “I hate it.” Ms. Eddy and Phil Nugent, founder and managing director of NCG […]

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Setting Up a WordPress Website from Colorado Bar Association on Vimeo. Click here for other Tech Tuesdays programs.

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FindLaw Regional Manager Dustin Ruge explains the importance of your website for marketing and referral purposes, and gives an overview of trends such as search engine optimization and mobile optimization in this short video. Lawyer Website Marketing from Colorado Bar Association on Vimeo. Solo Jennifer McGinn attended this CLE program, and offers her take, including tips for […]

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Lawyer Website Marketing was the topic at the monthly Small Firms, Big Success luncheon on April 8. The class, geared specifically toward lawyers, was taught by FindLaw Regional Manager Dustin W. Ruge. Although FindLaw hosts websites for lawyers, it wasn’t just one big sales pitch.  Ruge did say it is possible to start your website […]

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When getting started, the title of this post is probably the most important question to answer before launching a time-consuming endeavor like writing a blog. So, the first thing you need to do is determine who your reader is and why they would care about what you have to say. Just because you think it […]

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