Lawyer Website Marketing was the topic at the monthly Small Firms, Big Success luncheon on April 8. The class, geared specifically toward lawyers, was taught by FindLaw Regional Manager Dustin W. Ruge. Although FindLaw hosts websites for lawyers, it wasn’t just one big sales pitch. Ruge did say it is possible to start your website [...]
When getting started, the title of this post is probably the most important question to answer before launching a time-consuming endeavor like writing a blog. So, the first thing you need to do is determine who your reader is and why they would care about what you have to say. Just because you think it [...]
If you haven’t cruised around the Colorado Secretary of State’s website lately, then I suggest you do. It’ll be worth your time. I do quite a bit of business law in my practice. Part of my new client enrollment checklist is to subscribe to notifications from the Colorado Secretary of State related to the client’s [...]
This is the final installment of our hero’s journey, and I’m combining the three Rs of the journey: Reward, Road Back, and Return with Elixir. This sounds pretty amazing doesn’t it? I think we should cue The Lord of the Rings’ “Return of the King” for this occasion. The end – or is it just [...]
Whoa, we’re still in the cave, and now it’s ogre time! Or not. But this is no cake walk; in fact, the definition of ordeal is “a difficult or painful experience, especially one that severely tests character or endurance.” Sounds pretty mythic in proportion, no? Let’s get started – this is about taking “networking” to [...]
Not this solo in Colo. A recent blog post titled “LegalZoom’s War on GPs and Solos” by Larry Bodine on his LawMarketing Blog commented on LegalZoom’s recent IPO filing. Larry stated that LegalZoom “is capitalizing on consumers’ willingness to buy cheap, do-it-yourself forms as opposed to paying a lawyer to do the job right in [...]
Don’t these titles seem to be getting more dramatic sounding as we proceed through the Hero’s Journey? Indeed – in this portion of our journey (yes, remember it’s “how a solo attorney can venture into the wide world of Facebook, overcome fear and obstacles, gain useful insight and skills and emerge triumphant” – just in [...]
In the last post we crossed the threshold, which means we have finally committed to “the journey.” Now we face certain obstacles, remember Homer’s “Odyssey”– or maybe you’re thinking of the more current rendition of it, “O Brother, Where Art Thou?” So – away we go! Let’s look at some of our “tests” first. Unlike [...]
On your mark, get set … WHAT you’re not going to venture onward with the rest of us? It’s not like Colorado lawyers are at the forefront of the social media adoption wave, because we’re not. Other states and state bars are way ahead of us – like Florida lawyers, and the Florida and Texas [...]
Come on Barb – Supernatural Aid ? I know, I’ll go to any lengths to get people’s attention! I was thinking that, once my biz page got the requisite 30 “likes,” meaning I achieved my “EdgeRank” minimum (see the definition here), and I have access to “insights about my activity,” well, I thought it sounded rather [...]
