Marketing

By LPM Department Director, Reba Nance Spring Cleaning and Organizing Today is the first day of Spring, and that means it’s a good time to take a fresh look at your personal space. Whether it’s a complete overhaul, or just a little sprucing up, it’s always helpful to reorganize. Start by taking a fresh look […]

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By Melanie Fischer, Guest Blogger “What’s in a name? That which we call a rose by any other name would smell as sweet.” -Wiliam Shakespeare The above mentioned quote is one of the most famous lines in Shakespeare’s play Romeo and Juliet. In the quote, Juliet is conveying the message that a name is not […]

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By Guest Blogger, Melanie Fischer Maintaining a good reputation is important to anybody. But upholding a respectable online reputation when you are a solo attorney is not just necessary – it’s vital. Having an excellent professional reputation is what all solo attorneys strive to achieve. A positive reputation is often what causes a potential client […]

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In the coming weeks, tech guru Matt Willson and I will launch our WordPress Website Project to show fellow attorneys that they can create their own website and it doesn’t have to break the bank. The goal of this project is, among other things, to show solo and small firm attorneys the new developments in […]

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People are looking for professional legal services online. If you own a small neighborhood law office, then potential clients could be looking for you on the Internet. When they come looking, you need to make sure that you are easily found. To that end, create a local listing with a search engine. This listing will […]

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Learn more about how to build your network with LinkedIn in this Tech Tuesdays video. Creating and sharing your own content online is important to your audience, as well as in establishing yourself as a thought leader, and becoming a trusted authority in your niche. Learn tactics and activities to yield the best results. Presented […]

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By Guest Blogger, Janet Ellen Raasch Most lawyers believe that they know what their clients want.  Shockingly often, these lawyers are mistaken.  As a result, they make poor business and business development decisions. Should we open a new office in a new region?  Should we add a new practice area?  Should we expand (or eliminate) […]

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Guest Post by Natalie Henley,  presenter of the Feb. 26 Tech Tuesdays program on Search Engine Optimization It’s getting harder and harder to stay on track of SEO best practices. A decade ago, the SEO formula was simple. Website owners needed only to find a good keyword that they wanted to rank for in Google […]

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A lot changed last year in how to get great rankings in Google & drive results online. Get the latest tips, tricks & tools to help you get top rankings in Search Engines & drive targeted traffic and leads to your website. Tech Tuesdays-Search Engine Optimization from Colorado Bar Association on Vimeo.

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By Matt Tanda On February 10 I attended the CBA/CLE program titled “Online Marketing for Solo Practitioners and Small Law Firms,” (see previous post). The lecture was what the title promised and, while I didn’t feel that the entire program was completely relevant to me, I definitely walked away with something to chew on.  Much […]

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